Media kit & rate card
Building seriously cool things with AI
@davecto covers the software and AI tools that save solo founders, entrepreneurs and professionals time or money. What a sponsored Reel includes, what it costs, and the terms that come with it.
This is a small, deliberately built account. It exists for one reason: to help solo founders, entrepreneurs and professionals build seriously cool things with AI. They follow to find the software and tools that save them time or money. That focus is why the audience sticks around, and it’s why the number below is unusual.
11.7K people who stop scrolling beats 100K who don’t.
11.7K
followers on Instagram
16.44%
average engagement rate, likes + comments ÷ followers
40.6K
average plays per Reel
Updated 2026-10-25
For scale: most Instagram accounts run somewhere in the 1–3% engagement range. This one is running 5 to 16 times that, with an audience that’s actively looking for tools that save it time or money.
Audience
Working-age adults with jobs, businesses and budgets, not students. Under 3% are younger than 25. Follower breakdown from Instagram's audience insights.
Gender
Age
Updated 2026-10-25
The offer
A single Reel built around the product or offer, in the same voice and format as the rest of the feed — not a straight ad read. Includes concept and script collaboration, filming, editing, publishing, and a caption with the required sponsorship disclosure.
Portfolio
Reels built around a single product, each paired with a free guide on davecto.com. None of these were paid. They show the format a sponsored Reel follows.
Across all Reels, last 30 days
529K
Reel views
297K
viewers
35.2K
saves
13.9K
comments
11.6K
likes
9.3K
shares
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Stats from Instagram insights, Oct 20, 2026
Pricing
The base price covers a standard organic post. The add-ons exist for brands that want to do more with the content after it's live.
| Item | Price |
|---|---|
| Sponsored Reel — Concept, filming, editing, publishing, Story shares included | $2,500 |
| + Extended usage rights — Brand may repost the content on its own channels for 90 days instead of 30 | +$500 |
| + Paid amplification — Brand may run the Reel as a paid ad from its own accounts for 30 days | +$750 |
| Reel & Extended Usage | $3,000 |
Terms
Get in touch
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